By Michael Mahaffey
The Pro Rodeo Cowboys Association announced several big changes at its annual Wrangler National Finals Rodeo press conference in Las Vegas, Tuesday, Dec. 10, chief among them that the television home of the NFR was moving to CBS Sports Network beginning in 2014.
As part of the deal, CBS Sports Network will broadcast all 10 rounds of the National Finals Rodeo in 2014 and 2015, as well as the Justin Boots Championship Rodeos in Puyallup, Wash., and Omaha, Neb. It will also be the home for eight Wrangler Champions Challenge events that will take place throughout 2014.
“We believe CBS Sports Network is a great fit for the PRCA because it takes us to a mainstream sports network audience,” PRCA Commissioner Karl Stressman said. “It’s exciting for one of the fastest-growing sports in the world to partner with the fastest-growing sports network in the country.”
MAVTV will become the new home of the PRCA Xtreme Bulls Tour for 2014, as well as the 2014 Ram National Circuit Finals Rodeo and the All-American Rodeo Finals.
“Since its creation in 2002, MAVTV has had a slant toward extreme sports, making this a great fit with our bull riding tour and America’s original extreme sport of professional rodeo,” Stressman said.
Also announced at the event was the creation of the Wrangler Network, an online network created by Wrangler on which they plan to live stream video from the PRCA’s Wrangler Million Dollar Tour events. The network will also broadcast select 2014 Xtreme Bulls tour stops and other PRCA-sanctioned events, as well as provide live scoring from PRCA rodeos.